After 10 years of existence, and in line with our communication strategy, strategic plan and in response to the evolution of our vision and mission, the diversification of our audiences, and the evolving needs of the communities we serve and our members and ambassadors, End FGM EU has identified the need to update our website, visual identity and digital presence. Our current brand identity, while rooted in our history and values, requires adjustment to better reflect: our impact, the multicultural diversity of affected communities across EU Member States, a positive, empowerment-focused narrative that centers agency and resilience, digital accessibility and engagement standards, our commitment to community-led approaches and inclusive representation.
This rebranding initiative is not a radical departure from our heritage, but rather an evolution a progression that recognised our past while propelling us into a dynamic future of empowerment and collective action.